Be Reachable and Responsive

  • Avoid using an answering machine or service for the Lodge that only gets checked for message periodically.
  • Get a free local phone number from Google Voice https://www.google.com/voice
    • It is free! And you can save money by not having to pay for a phone line at the Lodge.
    • Forwards incoming phone calls to multiple other phones at the same time, i.e. home, office, mobile, and/or Master, Secretary, etc. All phones ring at the same time. The first phone to get answered, the others stop ringing.
    • Sends an email and/or SMS message notifying you have missed calls, and/or new voicemail messages.
    • Email you the new voicemail message and both a recorded sound file, and transcribe text.
    • Even though the phone numbers for the Master and Secretary may change from time to time, the Google Voice number never changes, you just update the phone numbers the calls are forwarded to.
  • Setup a free group email list. Use a service like Google or Yahoo Groups. Create a group email address i.e. lodge123@googlegroups.com or lodge123@yahoogroups.com which forwards emails to multiple other email addresses, i.e. Master and Secretary. This way an email is less likely to be missed, and receive a more timely response. (Should be used with Google Voice to distribute notification to multiple recipients, so set up a group email to use with GV first)

Communicate

Assure your Lodge keeps everyone updated. Your Lodge should have.

  • A website and/or a Facebook Page which it is important to keep updated.
  • Calendar that is shared with the public, such as Google Calendars.
  • Group email list with all of your members email addresses, and another email group list for other like the Master/Secretary.
  • Phone calling tree, either manual were you assign a group of people a list of people to call, or an automated phone tree, such as https://www.phonevite.com which call call hundreds of numbers and leave the same message in only a few minutes. 25 calls, 2 times per month, for free, or 5 cents each for unlimited.
  • A Trestleboard that is either mailed and/or electronically distributed to your members monthly, or quarterly at a minimum.

Be Seen, Put Up A Sign

Too many of our Lodges are not known to exist because they sit hidden on a back street, or meet on the second floor of another building such as a church, and have nothing that is identifiable to the public as to what or who we are, other than maybe the Square and Compasses, which the public either doesn't recognize or can easily mistake as to belonging to another organization.

Put a sign in front of the Lodge that is large large enough that it can be easily read from a distance by a person in a moving car, put more information of the sign than just the name of the Lodge and the S&C, such as words like Freemason, Masonic, and other information, etc. Here are some example.
  • Masons Blue Lodge No. 123 A.F.&A.M. Chartered 1778.
  • Masonic Hall Blue Lodge No. 123 A.F.&A.M. Chartered 1778.
  • Blue Lodge No. 123, over xxx years of Freemasonry in TOWN
  • Freemasonry, the oldest Fraternity in the world.
  • The World's Oldest and Largest Fraternal Organization.
  • Freemason’s making good men better, a perpetuate way of life that promotes the Brotherhood of Man under the Fatherhood of God.
  • Ask a relative or a friend if he is a Mason.
  • Brother Mason, if you have come from any Lodge in the World, this is your home.
  • Freemason Hall, Masonic Hall, Masonic Lodge.
Put a sign on the building that has meeting dates and times, include the name and phone number of the Master or Secretary, and the Lodges website address.

Publish your meeting dates and times everywhere, include the lodge address, and name and phone number of the Master or Secretary (remember: use that Google phone number if possible).

Put a sign up on the outskirts of town, under the city name or wherever your town had designated room for such advertisements. You can buy these signs from a number of companies, such as from http://www.klitzner.com

Local New Media

Identify reporters and photographers in local new media, i.e. weekly newspapers, magazines, TV/cable channels, who cover events in your area.  Introduce yourself to them BEFORE you ask for their coverage.  Get mobile phone numbers and email addresses so you can send notices of events, requests for coverage, etc.

Send a notice to every media outlet concerning all events at your lodge that has a public interest element, i.e. awards, 50 year pins, addresses to members by public officials or expert presenters.  Notices should be sent not less than a week in advance of the event, and you should follow up with a phone call to encourage a reporter's attendance and coverage.  Remember: you are offering an opportunity to report on an item of public interest, and every news outlet needs to cover something.

Advertising

It is permissible to sell advertising to third parties in your Trestleboard and/or on your website to offset costs, and to purchase advertising about your lodge from third parties.

Raffles and Lotteries

Raffles by a Lodge are permissible under specific conditions, i.e. (benefit recognized charitable causes), but not for a lodge's own use.  Refer to the Methodical Digest Sec. 2.12.

Solicitation for Funds

Solicitation of the public or other Lodges for funds (Building repair, for a member of your Lodge, etc.) is not permitted. You can solicit your own members.

Commercializing Freemasonry

Commercializing Freemasonry is not allowed, please refer to the Methodical Digest Sec's and Decisions 1.42, 3.07, 4.01 and the Public Relations Policy at: http://prpolicy.grandlodgeofvirginia.org